Xoximilco Cancún: Best Practice in Corporate Social Responsibility in Mexico

CANCÚN, RIVIERA MAYA, QUINTANA ROO; OCTOBER 2015.- Xoximilco Cancún, the youngest Park of Experiencias Xcaret Group, was recognized as 2015 Best Practice in Corporate Social Responsibility in the category of “Links with the Community”, a distinction awarded by the Mexican Center for Philanthropy (CEMEFI), the Alliance for Social Responsibility in Mexico (ALIARSE) and Forum Empresa.

According to the analysis of the Technical Evaluation Committee, Xoximilco Cancún’s business model contributes to the sustainable management of the company. It positively impacts all their public relations and at the same time contributes to the success and the value of the business, responds to business needs in a creative and innovative manner taking into account the expectations of its stakeholders, and integrates social responsibility in the day-to-day management of the company. It utilizes material resources and technology that contribute to its successful implementation, in addition to having measurable, innovative, sustainable and replicable results, along with originality in its planning and execution.

The recognition establishes that the company is an example in the field of social responsibility in the tourism industry and that its leadership will contribute to more companies engaging in the sustainable development of our country.

Miriam Alonso y Marco Hernández,  de Experiencias Xcaret.


Over the past 25 years Experiencias Xcaret has put value into authentic natural beauties of Quintana Roo, to turn them into successful tourist products. Thus arose Xcaret, Xel-Há, Xplor, Xplor Fuego and Xenotes Tour, which are located at majestic sites and which together receive annually more than two and a half million visitors.

However, the most recent attraction of the group is a totally new concept, since it arises from a deteriorated property after several years of operating as a “sascab” mine, a venue for the extraction of construction materials, which after completing its purpose, came to be used as a garbage dump.

And as such, the company took advantage of the already formed channels for the operation of the old mine to create a navigable circuit, making use of the geological setting of the area. The water table is extremely accessible and underground rivers allow good flow, which circulates and is constantly renewing itself. To restore the damaged vegetation, they have planted 250,000 native plants, which include timber such as cedar and mahogany, as well as palms like thatch and the guano tree, most of them from the nurseries of Experiencias Xcaret.

It has a formal program of solid waste management in which the separation is a priority, to channel the highest possible percentage for recycling and a fraction to the landfill. According to EarthCheck, the most renowned seal of sustainability worldwide, Experiencias Xcaret recover on average 75% of the waste generated in its parks, while the world average in tourism enterprises is 50% recovery.

Xoximilco Cancún is a beautiful set of canals that is toured at night on cheerful and picturesque gondolas, offering the visitor an original and fun way of passing time with friends and family, as well as offering more than 20 culinary delights of Mexico, always accompanied by mariachi and different sets of traditional live music, at an authentic Mexican fiesta. Located 5 minutes from Cancun International Airport and 35 minutes from Playa del Carmen, on km 338 of the Cancun-Chetumal highway.

Xoximilco Cancún.-Mejor Práctica de RSE

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Iliana Rodríguez                                                                                               

Subdirección de Comunicación y Responsabilidad Social Corporativa