Xcaret, Riviera Maya, December 3, 2024. Grupo Xcaret has been honored with the “México Muy Mexicano” (Quintessentially Mexican) award, presented by the Confederation of National Chambers of Commerce, Services, and Tourism (CONCANACO SERVYTUR). This recognition celebrates the company’s commitment to promoting Mexican identity and authenticity, as well as its contribution to strengthening the national economy.
The award was presented during the Second Business Leaders Summit, at the gala dinner commemorating the Confederation’s 107th anniversary. Held in Nuevo Nayarit, the event highlighted the importance of companies that transform challenges into opportunities, bringing the essence of Mexico to every corner of the country and the world.
Grupo Xcaret stated that this award reflects the group’s commitment to promoting and safeguarding Mexico’s cultural and natural wealth. Since its inception, the company has worked to showcase the best of Mexico, fulfilling its purpose of “making the planet happier by sharing our great love for Mexico” through unique experiences that connect millions of visitors with our traditions, biodiversity, and hospitality.
For over four decades, Grupo Xcaret has been a benchmark in the tourism sector, distinguished by its innovation, quality, and respect for the environment and local communities. This award underscores its role as an ambassador of Mexican culture and its commitment to sustainability and the country’s economic development.
CONCANACO SERVYTUR’s “México Muy Mexicano” initiative seeks to honor companies that, like Grupo Xcaret, represent the highest standards of quality, creativity, and authenticity in Mexican products and services. This movement is a call for unity and national pride, encouraging the consumption of Mexican-made goods as a way to strengthen communities, families, and the economy. The “México Muy Mexicano” recognition reaffirms Grupo Xcaret’s position as a benchmark in promoting the best of Mexico, inspiring both domestic and international tourists—who enjoy and appreciate the greatness of our culture, gastronomy, and Mexican folk art—through unique experiences at its hotels, tours, parks, and restaurants.
