{"id":4262,"date":"2026-08-20T17:20:18","date_gmt":"2026-08-20T17:20:18","guid":{"rendered":"https:\/\/www.grupoxcaret.com\/en\/?p=4262"},"modified":"2026-08-25T19:51:40","modified_gmt":"2026-08-25T19:51:40","slug":"grupo-xcaret-consolidates-a-tourism-model-that-drives-mexicos-economic-social-and-environmental-development","status":"publish","type":"post","link":"https:\/\/www.grupoxcaret.com\/en\/grupo-xcaret-consolidates-a-tourism-model-that-drives-mexicos-economic-social-and-environmental-development\/","title":{"rendered":"Grupo Xcaret consolidates a tourism model that drives Mexico&#8217;s economic, social, and environmental development."},"content":{"rendered":"\n<p>The 2025 Sustainability Report compiles the results of a year defined by historic investment, biodiversity conservation, and the strengthening of communities and Mexican talent.<br>A workforce of over 18,000 employees, 90% of procurement sourced from Mexican suppliers, and 20 million sea turtle hatchlings released since 1996 reflect the scope of the model.<br>Xcaret, Riviera Maya, August 20, 2026. Tourism faces one of the greatest challenges in its history: continuing to grow while minimizing the impact on natural resources and preserving the cultural identity and well-being of the communities that make each destination possible. Against this backdrop, Grupo Xcaret presents its 2025 Sustainability Report, a document demonstrating how a business model can generate economic, social, and environmental value with transparency.<\/p>\n\n\n\n<p>During the year, the organization announced an investment of over $1 billion\u2014primarily for the expansion of Hotel Xcaret M\u00e9xico, which reached 1,800 rooms and obtained EDGE and EarthCheck certifications\u2014thereby strengthening the Mexican Caribbean\u2019s tourism infrastructure based on sustainability criteria and driving the region&#8217;s economic development.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Grupo_Xcaret-671x1024.jpg\" alt=\"\" class=\"wp-image-4263\" width=\"390\" height=\"596\" srcset=\"https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Grupo_Xcaret-671x1024.jpg 671w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Grupo_Xcaret-196x300.jpg 196w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Grupo_Xcaret-768x1173.jpg 768w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Grupo_Xcaret-1006x1536.jpg 1006w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Grupo_Xcaret-696x1063.jpg 696w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Grupo_Xcaret-1068x1631.jpg 1068w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Grupo_Xcaret-275x420.jpg 275w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Grupo_Xcaret.jpg 1080w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/figure>\n\n\n\n<p>The company\u2019s performance in environmental, social, and governance (ESG) matters was recognized by the Merco Mexico ESG 2025 ranking, which named it the number one company for ESG reputation within the country&#8217;s hotel and tourism services sector. This leadership is underpinned by the company&#8217;s daily conservation efforts: it operates over 5,000 solar panels\u2014generating 4.04 million kWh of clean energy and avoiding the emission of 1,796 tons of CO\u2082\u2014reforested 275,273 native and endangered plants, and maintains eight partnerships with specialized conservation institutions. Furthermore, the Sea Turtle Conservation Program celebrated three decades of work, having successfully returned more than 20 million live hatchlings to the sea. This same logic of shared growth is reflected in the group&#8217;s economic and social impact. It welcomed over 5 million visitors, guests, partners, and passengers; sourced 90% of its purchases from suppliers based in Mexico; and worked with 184 suppliers from rural communities and 3,574 suppliers affiliated with NAFIN, thereby strengthening local supply chains.<\/p>\n\n\n\n<p>People are at the heart of Grupo Xcaret\u2014a community of over 16,000 employees. During this period, 85% of the workforce received training on the Code of Ethical Conduct, resulting in zero confirmed cases of corruption throughout the year. Furthermore, the company reaffirmed its commitment to social well-being by awarding 493 scholarships to the children of its employees.<\/p>\n\n\n\n<p>In the community sphere, notable investments include $2.7 million in the <em>Kone&#8217;ex Xiimbal<\/em> program and $4.25 million in Social Tourism. These initiatives bring tourism and cultural experiences to Mayan communities through free visits to Xcaret Park, complete with transportation, meals, and service provided in their native language.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Planeta-671x1024.jpg\" alt=\"\" class=\"wp-image-4264\" width=\"452\" height=\"690\" srcset=\"https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Planeta-671x1024.jpg 671w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Planeta-196x300.jpg 196w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Planeta-768x1173.jpg 768w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Planeta-1006x1536.jpg 1006w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Planeta-696x1063.jpg 696w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Planeta-1068x1631.jpg 1068w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Planeta-275x420.jpg 275w, https:\/\/www.grupoxcaret.com\/en\/wp-content\/uploads\/2026\/08\/Infografi\u0301a_Planeta.jpg 1080w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/figure>\n\n\n\n<p>&#8220;Every day, in every park, hotel, and community where we operate, we strive to ensure our work holds meaning beyond the business itself\u2014whether on the beach where we release sea turtles, in the workshops where master artisans keep Mexican culture alive, among the families that make up our team, or in every experience shared with our visitors. This Sustainability Report bears witness to a specific way of doing tourism\u2014one we have been building for over three decades,&#8221; noted Miriam Alonso, Deputy Director of Sustainability at Grupo Xcaret.<\/p>\n\n\n\n<p>The report aims to contribute evidence to a conversation of growing importance within the hospitality and tourism industry: how to generate economic growth while protecting the very qualities that make destinations unique. For Grupo Xcaret, therefore, sustainability is not merely an add-on initiative; it is the guiding principle behind the evolution of its business model and its purpose\u2014to make the planet happier by sharing its profound love for Mexico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2025 Sustainability Report compiles the results of a year defined by historic investment, biodiversity conservation, and the strengthening of communities and Mexican talent.A workforce of over 18,000 employees, 90% of procurement sourced from Mexican suppliers, and 20 million sea turtle hatchlings released since 1996 reflect the scope of the model.Xcaret, Riviera Maya, August 20, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103,72,110,97,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grupoxcaret.com\/en\/grupo-xcaret-consolidates-a-tourism-model-that-drives-mexicos-economic-social-and-environmental-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Xcaret consolidates a tourism model that drives Mexico&#039;s economic, social, and environmental development. - 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