The program has expanded its scope: having started with the Xcaret México Espectacular show, it now offers Mexican Sign Language interpretation for new shows and cultural events across the Group.
More than 600 employees have been trained in inclusive service, strengthening an organizational culture that is accessible and people-centered.
Xcaret, Riviera Maya, December 4, 2025. Two years after its launch, Grupo Xcaret’s Manos Xuaves project celebrates its second anniversary, establishing itself as a leading program for inclusion and accessibility within Mexico’s tourism industry. The initiative was created to open up genuine opportunities for people with disabilities and to build barrier-free experiences—both in the workplace and within the Group’s cultural venues.
Initially, Manos Xuaves operated solely during the Xcaret México Espectacular show, where Mexican Sign Language interpretation was introduced for the first time to make the performance accessible to deaf and hard-of-hearing visitors. In 2025, the program welcomed 190 deaf visitors, significantly expanding its reach and presence by incorporating interpretation into the Equestrian Show and various other cultural events offered by the Group.
One of the program’s most notable contributions took place during the Apapaxoa Gastrocultural Festival, where interpretation was provided for over 20 presentations, as well as during the Xcaret Fair of Mexican Folk Art, which saw the participation of more than 77 Mexican Sign Language users—reinforcing the organization’s commitment to an accessible, inclusive culture.
“Manos Xuaves reminds us that sustainability begins when every person is seen and their dignity recognized. This initiative reflects our commitment to creating truly accessible experiences where no one is left out and inclusion is an essential part of who we are,” stated Iliana Rodríguez, Corporate Director of Sustainability and Institutional Dialogue at Grupo Xcaret.
Beyond its impact on visitors, the program has also strengthened the Group’s internal culture. To date, more than 600 employees have been trained in inclusive service, helping to foster a work environment that is more sensitive, respectful, and prepared to support the experience of every individual. This training process has become a cornerstone of Grupo Xcaret’s “Xostenibility” model, placing respect for diversity and the development of skills for empathetic, accessible service at the heart of its operations.
The steady progress of Manos Xuaves is also reflected in the various accolades the initiative has earned over the past two years. These include the “Best Initiative for Promoting Diversity and Inclusion” from Mexico’s National Awards for Sustainable, Inclusive, and Fair Tourism, as well as the “Social Purpose and Community Engagement Award” and “Inclusive Operator Award” from the Arival Spotlight Awards—honors that highlight the program’s holistic approach and its contribution to a more humane, responsible tourism industry. These awards, presented by both national and international institutions, have established the program as an exemplary model within the sector, recognized for its vision of human sustainability, accessibility, and talent development.
With this progress, Grupo Xcaret reaffirms its commitment to driving a more conscious, people-centered tourism model in which inclusion is a fundamental, cross-cutting element of its operations. Manos Xuaves will continue to expand in the coming years, incorporating new spaces, experiences, and processes to ensure that every visitor and employee feels fully recognized, respected, and part of a culture that celebrates diversity as a source of strength and innovation.