The book showcases the meeting of cultures from across the country and the positive impact on diverse communities.
The 2025 edition of the FXAPM generated over 23 million pesos in direct sales for master artisans—a 68% increase compared to the previous year.
Xcaret, Riviera Maya, March 17, 2026 – The 2025 edition of the Xcaret Fair of Mexican Folk Art (FXAPM) spotlights its key figures in an invaluable book. This publication allows collectors of Mexican folk art to connect directly with tradition-bearers and their workshops, making it a highly valuable asset for master artisans, who can continue to receive orders from those who contact them directly.
Coinciding with the presentation of the book—which preserves the legacy of the 2025 Xcaret Fair of Mexican Folk Art—Grupo Xcaret, with the support of Mexico City’s Museum of Popular Art, is presenting a two-week photographic exhibition of winning pieces from previous editions. This display allows museum visitors to appreciate the artistic beauty of works showcased at the fair, offering a glimpse of the richness awaiting those who attend the event in person.
Additionally, a panel discussion was held featuring master artisans who shared their experiences regarding their participation in the Xcaret Fair of Mexican Folk Art.
It is worth noting that the 2025 edition concluded with over 23 million pesos in direct sales for master artisans. This figure represents a growth of more than 68% compared to the previous year, confirming the significant reach this platform has achieved in support of Mexican folk art.
This edition saw the participation of 289 artisans from 22 states and 18 indigenous communities. Sixty percent belong to indigenous groups, ensuring a wide diversity of techniques and traditions was represented in a single space; these are the very artisans whom readers can get to know and contact, thereby further strengthening the commercialization of their folk art pieces. In that same 2020 edition, more than 61% of sales directly benefited Indigenous artisans, reinforcing a commercial model in which income reaches the communities directly. Furthermore, the participating workshops generate employment for 2,360 people; two out of three are women.
The Fair also has an impact that extends beyond the economic realm. 73% of the master artisans have active apprentices and dedicate an average of 15 hours a week to teaching techniques passed down through generations. Each piece sold represents time, history, and transmitted knowledge.
95% of the participants reported establishing key contacts for future business opportunities, expanding their presence in new markets both within the country and abroad.
“The Fair demonstrates that folk art not only preserves traditions but can also become a genuine source of income and growth for communities. We want every master artisan to return home with concrete results and the certainty that their work is highly valued,” noted Leticia Aguerrebere, Corporate Director of Art and Culture at Grupo Xcaret.
During the event, it was announced that the third edition will take place from September 24 to 27, 2026, at the Hacienda Henequenera within Xcaret Park. More than 140 exhibitors will participate, showcasing disciplines such as textiles, ceramics, woodwork, plant fibers, Wixárika art, cartonería (papier-mâché), glasswork, and metalwork.
With this initiative, Grupo Xcaret continues to champion a model in which culture drives economic development and strengthens the communities that keep Mexico’s artisanal traditions alive.