Grupo Xcaret is the company with the best reputation in the “Hotels and Tourism Services” sector in the 13th edition of Merco Empresas.
The company secured the 45th spot in the general ranking, its highest position since first entering the list in 2021.
Mexico City, September 24, 2025. Grupo Xcaret was recognized in the 13th edition of Merco Empresas as the company with the best reputation in Mexico within the “Hotels and Tourism Services” sector; it also achieved its highest-ever position in the general ranking since its inclusion in 2021.
In this edition, Grupo Xcaret climbed 45 spots compared to the previous year—a rise of 25 places—reflecting the consolidation of a business strategy that combines innovation, sustainability, service excellence, and a steadfast commitment to Mexico.
“This recognition is an achievement for everyone at Grupo Xcaret, as it confirms that our approach to tourism—rooted in a deep love for Mexico and respect for people and the planet—resonates. Being recognized by our country’s broadest and most important stakeholder groups motivates us to continue growing, innovating, and sharing Mexico’s greatness with the entire world,” highlighted Mauricio Kuri, Director of Corporate Communications at Grupo Xcaret.
Merco Empresas, an international benchmark for corporate reputation, evaluates companies based on the opinions of business executives, financial analysts, specialized journalists, opinion leaders, academics, the general public, and NGOs. It also assesses social media sentiment regarding companies in the country, complementing the analysis with objective performance indicators.
With this corporate reputation result, Grupo Xcaret reaffirms its purpose: “to make the planet happier by sharing our great love for Mexico.”