Excellence in tourism services takes a step forward with the signing of three agreements between Grupo Xcaret and Profeco.
Integration into Concilianet and Conciliaexprés will enable faster, digital, and more satisfactory service processes for visitors.
Xcaret, Riviera Maya, February 20, 2026. Grupo Xcaret and the Federal Consumer Prosecutor’s Office (Profeco) formalized the signing of three collaboration agreements, solidifying a strategic alliance aimed at strengthening service excellence, transparency, and consumer satisfaction within the tourism sector.
During the formal ceremony, both institutions reaffirmed their commitment to working in coordination to ensure consumer relationships based on service excellence, for the benefit of those visiting Grupo Xcaret’s parks, hotels, tours, ferry service, and Vacation Club.
The signed agreements include an institutional collaboration agreement to strengthen service and customer care standards; Grupo Xcaret’s integration into the Concilianet system, allowing consumers to access digital conciliation mechanisms; and its incorporation into Conciliaexprés, a tool that streamlines inquiries and facilitates the rapid, transparent resolution of potential disputes.
Iván Escalante Ruiz, the Federal Consumer Prosecutor, stated that the agency holds a constitutional mandate to promote and protect consumer rights. “Our historic commitment is unwavering: to ensure fairness and legal certainty in consumer relationships, fostering ethical and responsible business practices.”
He noted that Grupo Xcaret’s willingness to join Profeco’s mechanisms demonstrates a collaboration that seeks the common good of consumers.
Escalante Ruiz highlighted the key elements of each of the three agreements: the first is a general collaboration to adopt good business practices; the second is the incorporation into Concilianet, ensuring that notifications, summons, and conciliation resolutions are handled with transparency and security; …and the agreement for permanent incorporation into the Conciliaexprés program will allow disputes between the provider and consumers to be resolved immediately—via telephone or electronically—without the need for lengthy procedures.
Through these measures, Grupo Xcaret continues to raise its quality standards and solidify its commitment to delivering excellent visitor service, thereby strengthening the trust that distinguishes it within Mexico’s tourism and hospitality sectors. Simultaneously, the Government of Mexico, through Profeco, is promoting innovative institutional tools that guarantee the effective protection of consumer rights nationwide.
For his part, Architect Miguel Quintana Pali, President and CEO of Grupo Xcaret, added: “The satisfaction and trust of our visitors are not merely goals; they are our daily responsibility. Working hand-in-hand with Profeco drives us to improve every day and to uphold traveler and tourist satisfaction and excellence as the pillars of our operations.” He further noted: “We publicly acknowledge the extraordinary work performed by the Federal Consumer Prosecutor’s Office (Profeco)—a fundamental institution for our country that works tirelessly every day to ensure consumer satisfaction.”
Formalizing these agreements translates into direct benefits for Grupo Xcaret visitors by providing faster, more accessible, and dynamic channels for addressing inquiries or complaints, whether in person or digitally. This institutional coordination strengthens certainty regarding the provision of tourism services and boosts consumer confidence through the use of modern, effective mechanisms that comply with current regulations.
With this signing, Grupo Xcaret and the Prosecutor’s Office solidify a strategic alliance that sets a precedent in the national tourism sector by integrating institutional innovation and corporate responsibility for the benefit of consumers.